29 November 2023 – For Immediate Release
The fourth annual Solo Female Travel Trends Survey has launched, to continue giving women who travel on their own a voice in the travel industry. 10,000 industry professionals read the results every year to better understand what solo women want.
Solo Female Travel is BOOMING, and women book over 80% of travel, and represent 54% of hospitality industry jobs.
But little comprehensive research is done on solo female travel trends, so travel companies offer what they think women want – not what women actually want.
Solo Female Travelers, a tour company that empowers women through travel, have launched the fourth annual Solo Female Travel Trends Survey, which is collecting responses from thousands of women until December 19, 2023.
Running since 2020, this has become the largest annual global survey of its kind, with over 5,000+ yearly survey participants, and 10,000 yearly industry professionals who read the results.
“The purpose of the survey is to identify top preferences, interests, fears, and motivations surrounding solo travel for women, and make the insights and data freely available to the travel industry so they can better serve women.” said Co-Founder, Mar Pages.
“Our survey data has been used by journalists, university professors, and research papers. It is read by 10,000 travel industry professionals every year and is the basis for many women-only tours” she said.
The 2023 survey is open to all women 18+, and every completed questionnaire is entered to win a share of $1,500 USD in cash prizes.
There are two surveys – one for women who have traveled solo, and one for women who have not yet traveled solo. The survey closes on December 19, 2023, after which the insights will be shared to shape industry decision making.
“This survey IS changing the industry, and we are committed to continue giving a voice to women who travel solo.” says Co-Founder Meg Jerrard.
“Building trust with women offers opportunities to connect at a deeper level with the decision maker in travel beyond the solo trip. A positive experience with a brand as a solo female traveler will open the doors to future bookings as a family, couple, group of friends or even for a business trip.” she continued.
“We look forward to publishing the results of our 2023 survey, knowing that the travel industry is paying attention to what women want.”
More information about the 2023 survey can be found here https://www.solofemaletravelers.club/solo-female-travelers-survey-2023/
Survey for women who have traveled solo before https://bit.ly/2023SFTSurveyHaveTraveledSolo
Survey for women who have not traveled solo before https://bit.ly/SFTSurveyHaveNOTTraveledSolo
Results from 2022 Survey can be found here https://www.solofemaletravelers.club/solo-female-travel-stats/
Profile of the founders and high res images can be found here.
About Solo Female Travelers
Solo Female Travelers is a pioneering platform committed to female empowerment through travel on an international scale via its global community of 310,000 women who love to travel solo, its expert travel resources and its women-led and focused tours.
Founded in 2015, and led by experienced travelers and online publishers Mar Pages and Megan Jerrard, it was the world’s first community of its kind, and today remains one of the largest and most dynamic Facebook Groups for solo female travelers.
The website, www.solofemaletravelers.club, is a hub for solo female travel resources and for the Solo Female Travel Safety Index, a ranking of countries based on how safe they are for women traveling on their own, built from independent reviews by women.
Solo Female Travelers Tours is a curated portfolio of trips designed to support local women in the tourism industry and foster meaningful cultural exchanges.
Mar Pages / Megan Jerrard